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Goal is to leverage Quad’s data personalization to drive measurable results for brands.
September 21, 2021
By: DAVID SAVASTANO
Editor, Ink World Magazine
Quad/Graphics, Inc. announced the appointment of experienced outcome-based marketing executive Kris Persons as SVP of direct marketing. Persons most recently served as VP and enterprise growth leader for Merkle, a global performance marketing agency. Prior to Merkle, she served as VP at Epsilon, where she oversaw the marketing company’s client service delivery teams supporting large retail and quick-service restaurant brands. Persons brings to Quad her experience in helping brands transform th...
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